Benefits of using a travel CRM

Today, the fastest growing industry in the world is the travel industry. It is also one of the industry that generates the highest revenue in the world. As the number of travelers are increasing all over the world, it will definitely become challenging for the travel industries to meet the expectation of the customers. As we know, every customer has different expectations and different requirements, so travel companies need to work hard in order to achieve customer satisfaction by providing them with their needs.

There are customers who have high expectations. It does not matter whether the customer is spending ₹20,000 or ₹1,00,000, if they need customization, you need to provide one. If they are satisfied with your services, they will turn into a frequenter but if they are not convinced with your services, they will never turn back to you. Also, they might sing about their experiences to their friends and family.

In order to achieve customer satisfaction and meet their needs, you need to switch to the digital tools that are available online. One of the tools that is widely used by the travel companies is Customer Relationship Management(CRM) system.

Travel CRM software provides better and more personalized services as it captures data of the customers. Switching to this will help you to attract more leads, increase sales and also get more repeat customers. Now, let us see the benefits of using a travel CRM –

Provides complete information about the customer:

A good travel CRM helps you to know your customers better and manage all the data in a single platform. It collects data from various sources, for example, chat bot, web browsing, email, social media, etc. that a customer uses. It helps to track –

the information and experience of the customer,

travel itineraries,

pre and post sales interaction, etc.

This gives a 360-degree view of your customer and in turn help your sales and marketing team to work more effectively and efficiently.

Make travel suggestions more customized:

In today’s time, people want that their travel should be in accordance with their preferences. They want travel packages that align with their needs and wants and not the basic one which is same for all the customers. By using data from the CRM, you can provide a more personalized experience to your customer.

For example, you can compare the customer’s travel preferences and profile with that of the alike customers and offer them suggestions based on those results. You can also work on the budget of the customer and accordingly give recommendations regarding flight and hotel.

Helps to achieve customer satisfaction:

Customer satisfaction is one of the most important factor driving the development of any business. It not only helps the customer to get a good experience but also helps the business to achieve growth and recognition. It promotes customer loyalty, attract new customers and retain the old ones, help in brand recognition, etc. which in turn helps the companies to increase sales and earn profits.

In order to achieve customer satisfaction, you need to bridge the gap between you and the customer. For this you need a tool like Travel CRM, which will help you to understand the needs and wants of the customers in a better manner and deliver the services accordingly.

Proper utilization of time:

One of the best use of CRM software is that it helps to make proper use of time and gain productivity. Some features are as follows –

To-do lists:

It helps you to categorize your work according to the priority and work efficiently on those tasks that yield results.

Automated reports:

You can prepare report related to payment collection, booking and cancellation, sales performance, etc. without any manual effort.

Mobile CRM:

You just need to install the app in your mobile and can access it from anywhere around the world. All you need is an internet connection!

Set Automated Reminders for better customer experience:

A good travel CRM helps you to set automated reminders for your customers and the sales team in order to provide the best customer experience. Internally, it is used by the representatives to follow up on the actions that they have scheduled in order to deliver the high quality customer service.

For example, you can send your customers information on priority basis, like flight information, updated itineraries, etc. and set reminder for the same. You can also set up reminder for the agents to attend the meetings, take follow ups and send important details like schedule, tips, etc. to the new customers.

Quick Features of Travel Midoffice Software Solution –

  • Generate Quote
  • Add multiple options in Quote
  • Auto approvals updates into system from Customers
  • Track History
  • Easy to understand interface
  • Customizable email notification
  • Efficient reporting system
  • Supplier Reconcile
  • Role based system
  • Easy to manage teams, reporting heads
  • Queue System Booking Business Flow
  • Cut down expenses to manage bookings
  • Manage payable and receivables
  • Multiple Itinerary in single folder/ docket/ booking
  • Generate Documents – Voucher/ Tickets/ Invoices/ Itinerary


It is clear from the above points how important a Travel CRM is! So, it is advised for the travel companies to switch to the software in order to sustain in this competitive world.

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